Brand
Built for speed
The visual language adopted from Speed-draft: graphite, chrome, yellow, and the pit crew.
Brand foundations
| Two registers | Marketing is expressive: chrome headlines, mascot scenes, and spacious compositions. Product interfaces are quiet: plain Geist, dense rows, restrained yellow. |
|---|---|
| Graphite and neon | Light mode is graphite with flat yellow; dark mode is black with neon yellow. Both intentionally use light text on dark surfaces. |
| Progressive motion | Chrome and liquid effects enhance readable HTML. Preserve a still image and CSS headline when WebGL, JavaScript, or motion is unavailable. |
| Identity | The current draft name is Speed Styles; the public site and canonical domain are speed.style. The two-stripe mark is the current draft mark. Logo exploration remains exploratory. |